The Small Monthly Payment Recruiting Services Are A Joke!

There are recruiting services that will allow you to make small, incremental monthly payments. In my opinion, it’s a joke, it’s a disgrace, and it’s stupid.

We’re not talking about being on a payment plan, that’s totally different. What I’m talking about is a company allowing you to pay $25 or $35 a month, it just doesn’t work and I don’t agree with it.

First of all, parents are not going to pay that kind of money for 12 to 18 months or longer, it’s just not going to happen. It becomes a bill mixed in with all their other bills and they don’t look at the recruiting service as a bill that they have to pay every month to keep the lights on and the phone paid.

I believe these recruiting services that charge this type of fee structure are weak. They believe if their fees are this low that they would be able to sign up hundreds of parents over a period of weeks and that’s not going to happen.

You have not created any value, you have created a disaster. What happens if the parent skips a few monthly payments? You’ll actually become a collection agency hounding the parents day after day, chasing them for chump change.

How do you expect to grow your business if you’re charging small incremental monthly payments? It’s impossible to grow your business without any money. That’s the bottom line and the truth!

Those services are afraid to have that conversation with parents about recruiting, believing a smaller fee would create greater value and it doesn’t.

Even if you signed up 10 parents per month under your small incremental payment plan, you will still only get $250, maybe $500 a month on the high end and you won’t get that every month because there will be a half dozen parents or more that will figure out a way to not pay you.

I’d like to know your thoughts on this. Please leave a comment in the Comment section below.

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Why Your Recruiting Service?

Think deep and be honest with yourself. Why would anyone use your recruiting service over one of your competitors?

Develop a list of five to 10 major points on why parents of student-athletes would sign up with your recruiting service over another.

I believe it’s always important to list of benefits and values of your recruiting service.

What are your strong points?

What are things you want the parents and the student-athletes to know?

This information should be listed on your website. It should be easy for them to find. Maybe it’s on your homepage and something they can click on like the headline where they can read information regarding your strong points.

I thought I would give a few examples of the headlines. As far as the body of the content, that will be up to your creative imagination.

3 ways student-athletes can benefit in the recruiting process.

• Take a close look at the division one programs in our network.

• Get an inside look at the audit process.

• Take a better look at the Athletic Profile.

Be creative, be different. Open your imagination with a greater description of the benefits and the values you have to offer.

I believe the parents will want to go with the recruiting service because they are confident you can get their son or daughter recruited, get them the exposure, and ultimately get them placed in college.

For good or bad, thousands of recruiting services exists. What are you going to do to stand out from all the confusion?

One last idea I want to share. Show all the student-athletes that you’ve signed up and show exactly what college they were placed in. The parents and the student-athletes go by what they see.

I’d really like to know what you think about this topic. Please leave a comment in the Comment section below. Your comments are the oxygen I need to grow.

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