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Life Of A College Scout

Life Of A College Scout

Life Of A College Scout

Say Yes To Woods Recruiting

It is the life that the outsiders see and want until they pull back the curtain and realize there’s a large puzzle behind it all.

The life of a college scout. This is what everyone wants to be because of the images they’ve seen on TV.

Evaluating talented student-athletes is a skill that can be easily learned, but being a professional college scout requires asking uneducated parents on the process of recruiting for money.

Outsiders everywhere see the glitz and glamour associated in the world of being a scout.

Unfortunately when they realize there’s actual work the glitz and glamour doesn’t seem so shiny anymore.

Make no mistake, money can be made in this business if you’re willing to work to get it.

The money will not appear out of thin air. It’s going to require a certain amount of sophistication, education, and skill, wrapped up in talent which makes it seem like a four-year degree is required.

 

A plethora of student-athletes from all sports are available for college recruiting help, guidance, and education.

Understand that a small percentage of theses student-athletes actually get to pick, choose, and dictate where they want to attend college.

These student-athletes are the 1%. They are amazing and everyone knows their name. 99% of student-athletes are going to struggle at some level with recruiting.

Now here comes the problem. Most recruiting services struggle to sign up a certain percentage of the 99% who will no doubt have various issues and concerns with recruiting.

The problem is due to the lack of fundamentals that most recruiting services and college scouts lack.

Scouts are not sales professionals. They lack training in the basic fundamentals which is why many struggle.

It becomes extremely discouraging and frustrating to the unprofessional scout to sign student-athletes on a consistent basis.

 

The life of a college scout can be met with constant disappointment. The parents tell you no, they’re not interested, don’t call us we’ll call you, etc. There’s constant rejection and daily disappointment.

Those words are like getting hit on your naked backside with a belt.

Every time the parent tells you no, they’re not interested or some other objection it’s going to feel like you’re being hit on your ass.

Nobody in their right mind is going to like getting hit on their ass day after day.

That is what many unprofessional, uneducated, and untrained college scouts face each and every time they’re beginning a conversation with a parent. The potential of pain is real.

 

In the life of a scout, the real problem is winging it-making it up as you go along.

When I first got into the business my beliefs were I played college and professional basketball and I can walk into someone’s house and have that conversation about recruiting.

The notion that parents would sign up with me automatically jumped into my head because of my background.  

I was wrong, totally wrong and miserably disappointed in the lack of positive results.

The pain on my backside was real and I got tired of it.

I really wanted to be successful in this business. I began to figure it out. I started to educate myself on how to have that critical conversation with parents.

 

My life as a college scout started in August,1989 and now it’s coming to an end. I’m making the shift to consulting college scouts and educating recruiting services.

My life as a college scout has given me a bottomless pit of endless information on the process that I am going to share.

The business of scouting has a foul taste of unruliness and evilness of the good, the bad, and the ugly.

Doing it the right way is not an option.

Misleading parents, tricking them out of money by scandalous details of a false narrative of believing money can deliver scholarships, is a common destructive path associated with some criminal recruiting services.

Social media is giving a voice to the voiceless in the recruiting process for those who have been tricked or scammed out of their money by the slicksters and the sickest of recruiting services.

You constantly hear complaints like, don’t waste your money with recruiting services, do your own recruiting, etc. Like any parent could actually put together that jigsaw puzzle without any professional help.

 

Sorry, negativity and haters towards recruiting services is real in our daily world.

Those who steal, trick, and con parents out of money will come and go, but there are those who are building a future for the long haul of history and will not be associated with criminals.

I’ve heard the horror stories of the unethical services and what they have done to families from actual families. They decided to give me a chance and told me their story.

How to rid the world of bad services? Your thoughts maybe say it has nothing to do with me so why should I care? I’m not responsible. You must care because it’s important.

You’re going to be accused, rightly or wrongly, and it’s unfair but you’re one of the bad guys, too.

I have heard the talk for decades, sitting there listening to someone downgrading the profession.

When I heard this I became upset and angry because I was going to lose money.

 

My livelihood of supporting my family and building a future is being snatched away by some loudmouth hater who’s destructive words felt like that stinging belt on my backside.

The solution it’s right in front of you; the answers are inside your head. The passion is the answer and the solution of ridding the world of horrible recruiting services.

You must be as skilled as a surgeon and 100% correct in your placement of student-athletes.

Every year you must show it, you must prove it to the skeptical public who, more than likely, will remain skeptical anyway, but now you have real-life proof to shut them up.

The bad guys will disappear because they cannot follow your positive direction. Show and tell with proof, the 100% college placement. More skilled than a surgeon.

Insert infographic here: The bad guys will disappear because they cannot follow your positive direction.

The life of a college scout is filled with endless games, sitting in the stands observing players giving it their all for the team, their coach, and impressing their families.

Buying a ticket, eating some popcorn while taking notes, showing interest but no favoritism is part of the life of being a college scout.

The other part is the uneasy conversation with a parent about what you do, knowing a skeptical look or a frown from a parent about your prices and your ability.

It’s all about your professionalism.

The life of a college scout is more than just buying a bag of popcorn and watching games.

The life of a college scout is no different, in some respects, to other businesses.

It’s critical to build a network.

 

You must be seen by everyone that you want to do business with.

Skepticism, doubt, and belligerent dumb-dumbs run rampant. Impress the coaches who don’t care, the parents who might care, and the student-athletes who need to care.

Visibility is an absolute must.

The process is hard. There’s nothing easy about being successful.

If it was then everyone could do it even the morons, the crooks, the criminals who are trying to get over on the naive parents, the eager student-athletes, and the high school coaches (who really don’t care either way).

 

Back in 1989 I knew nothing about the life of a college scout. All I knew was that I wanted to be in it.

Something about being around the game as an impartial observer and having conversations with players, coaches, parents, and random fans always interested me.

I wanted to be out there and I knew that was the best approach to growing and building my business.

Getting invited to practices, tickets to games, t-shirts and sweatshirts in the mail from college programs who appreciated my work was all the perks of the life of being a college scout. I ate it up and I truly enjoyed it.

For those who are already in the business or wish to join the club do it the right way.

Do it because you’re passionate about the process like I was.

Do it because you’re passionate about every angle and corner of this business. It’s a fascinating business if you do it the right way.

Final Thoughts

I hope you enjoyed my thoughts on the life of a college scout.

This is an unusual business to say the least. It doesn’t get a whole lot of respect like other businesses. I think it’s mainly, in large part, because there’s no governing body and no regulation.

What if there was the NCAA for recruiting services? Sure, certain types of services have to register if you’re selling information to college coaches.

If you’re giving the information away for free you don’t have to register with anyone and that could be a problem.

I don’t think there’s enough recruiting services based on the number of student-athletes who are still slipping through the cracks of the recruiting process, down a deep volcano trapped forever unable to get out.

Doing it the right way is always the right thing to do, but many recruiting services don’t care about doing it the right way. They care about ripping people off and getting as much money as they can, then cashing out.

The industry as a whole has a black cloud hanging over it because of all the idiots who steal, lie, and try to ruin the lives of other recruiting services who do it the right way every day.

Please enjoy the content on this website. If you haven’t done so already, please subscribe so you can get updates on future blog posts or anything else we’re going to put out. I may even reach out to you directly to ask for your opinion or suggestion on future content ideas.

Most Powerful Questions

Most Powerful Questions

Most Powerful Questions

Say Yes To Woods Recruiting

The most powerful way to get the parents to respond is through the process of asking questions.

College scouts who are inexperienced spend entirely too much time talking.

Scouts are talking about their recruiting service, how long they been in business, how great they are, the number of kids they helped get into college, where they went to college. It’s all talk and it’s too much and it’s unnecessary.

I’m going to provide a series of the most powerful questions you need to ask parents of student-athletes.

Remember, and let’s be perfectly clear, it is the parents that you must convince to sign up with your recruiting service.

We already know the position of student-athletes who are being under-recruited and under-exposed.

It’s the parents who are going to pay for this. All of your questions should be directed towards the parents in any conversation you have.

If you make the mistake and began asking the student-athletes questions you’re going to get one word answers, nonverbal responses and your best questions will be wasted and blown up in your face.

In this most critical process leave the student-athlete out of it. The parents are the adults, they are old enough, mature enough, and wise enough to make business decisions. The student-athletes are teenagers who are not that far removed from eating cereal with a plastic spoon.

 

Question:  What motivated you to meet with me today?

What motivated you to talk with me today?

What’s your motivation about this process today?

What’s your motivation today?

It’s the power of the question asked correctly. No doubt the parent will respond with a wealth of information.

There’s always a goal, absolutely there’s a plan. You’re trying to get the parents to open up to you with information. Let the parents tell you, let them talk to you.

Be smart, take notes, bullet points if necessary from the wealth of the responses from your powerful questions.

Amazement and surprise is your reaction from the receiving end of information and all it took was one simple and amazing question to get started.

 

Question:  What exactly are we trying to accomplish here today?

What do you want to accomplish in this meeting today?

What are we trying to accomplish here today?

These are very powerful questions to ask parents. Think about how you would ask that question in your own words or how you could use these questions.

Open-ended questions are very powerful. The parents are going to think about it for a few seconds and give you their response and reaction.

Every question is powerful. Every question has a plan associated with it. Every question you ask is gold and there’s a purpose and a reason for it.

So brutally tragic is the questioning process from college scouts who don’t know what they’re doing and don’t know what they’re talking about.

Preparation is the work no one sees behind-the-scenes, it goes unnoticed. We see the successes and you want to emulate that process.

Practice preparation, the process is not complicated or critically necessary. Goals are on paper so are questions.

Do you practice? Are you role-playing? What’s the discussion?

Is it about TV or is it about improving your business, your skills, executing a game plan, and developing your strategy?

What do you care about the score from last night’s game?

 

Question:   Where are you today and where do you want to be in recruiting?

Where are you right now in the recruiting process?

Where do you want to be in recruiting right now?

Are you where you should be in the recruiting process now?

These questions are most powerful. It tells me exactly the recruiting status and the recruiting frustration student-athletes and parents are challenged with.

This is perfect. Because of the pain you are uncovering in this process, there is always going to be a high level of frustration, a certain amount of anger, and a high level of pain.

It’s kind of like a child on Christmas day.

They didn’t get the toy they wanted and they’re angry, they’re frustrated, and their day is ruined.

That’s how recruiting can be, abnormal is the process for most.

Part of your job is to show the parents where they are right now in the recruiting process.

In most cases it’s unfavorable.

There is nothing to the process, no strategy, no plan, no goal, no college list, and, in most cases, nothing is taking place, they’re not moving forward. The action is slow, the responses are minimal, and the frustration is mounting to the point of an angry volcano or an avalanche.

Frustration suppressed by hope looking for a light at the end of a dark tunnel that seems too long of a journey to complete without assistance from an experienced professional.

 

Question:  What seems to be the problem with recruiting?

What are your concerns about the recruiting process?

How long have you had issues with recruiting?

What are your issues and concerns about recruiting?

What are your problem areas in recruiting?

Dr. Phil is a problem solver.

Every day families have issues and complaints with one another and he has developed strategies based on his vast experience to correct their issues.

Your job is similar, you have a gold mine of information that can’t be found anywhere.

Problem solving is your specialty.

The recruiting process is different!

High level of frustration. A certain level of anger.

Bouts of confusion. Mis-education runs rapid in the process.

The high school coach is helpful to a certain degree.

They have no time devoted to recruiting.

They have no skills that are required for the process and what’s lacking are the fundamentals needed for college placement.

No, this is not an indictment of high school coaches.

This is an indictment of a broken system of going from high school athlete to college athlete.

As a college scout you know the system will never be correct  and can never be fixed.

Your job as the problem solver is to step in and make it right, make it work, make it successful, and to make it available. What’s needed are your skills, your talents and desires.

Your information is valuable and it cannot be found in a book or on Amazon.

The pain is real and the parents rely on you as a trusted source guiding them through an unbelievable process.

 

Question:  If this meeting accomplishes everything you could possibly hope for, what would that look like?

What do you hope to accomplish in this meeting?

What would you like to accomplish in this meeting?

What do you want to accomplish in this meeting?

What pisses you off about recruiting?

This is one of the most amazing questions you can ask the parents. It paints a picture in their mind of what they want recruiting to look like.

You’ve heard me say this a billion times, it is better to ask questions then listen for feedback, keep your mouth shut until you’re ready to ask another question.

Can you imagine the amount of feedback you’re going to accumulate from simple basic questions?

Amazing what you can accomplish.

What’s more amazing is you already have the solution, a response from their questions.

Their reply is like music to your ears.

The sound is most beautiful.

It’s a hit song that brings you joy and confidence.

What you’re hearing from the parents are their responses to your most powerful and amazing questions.

 

The Idea Behind The Question:

Behind great questions are awesome answers uncovering problems that would otherwise go unnoticed if not asked.

Parents are pushed to the end of the line of recruiting.

They’re being ignored, their concerns overlooked, dialogue not established, and their frustration mounting into an avalanche of concerns. Overly aggressive is the nature of the parents.

So what, you may say.

The college scout enters the picture for the first time asking one amazing question after another. The parents feel engaged, they feel important and necessary.

Someone’s finally hearing their concerns and their frustrations.  

Their anger begins to subside.

Followed by positive feedback of a positive nature, the direction of recruiting is their main concern and you’re there to help them, guide them, develop a strategy that they’ve never heard before because recruiting is a puzzle to figure out.

There is no instruction book in the box, they make it up as they go along.

Failure is an occurrence until the scout enters the picture.

(1. Commitment to questions) College scouts: develop a list of your top 10 questions you’re going to ask parents. Commit those questions to memory. Instead of watching hours of TV every night put that time into developing your questioning skills.

(2. Commitment to questions)  Put your thinking cap on. I want you to develop another list, this time of 25 questions. Remember, these questions are directed towards the parents. When it comes to the development of questions think of it as a final exam but the parents know the answers to every question, you’re not trying to confuse them or trip them up. It’s not necessary nor is it important to ask unnecessary information about the NCAA Rule Book which nobody cares about. These are questions the parents already know the answers to.

(3. Commitment to questions) This may shock you and you may shake your head in puzzlement but go ahead and develop another separate list of 25 questions. You may be thinking aloud, ‘why would I do this?’ The inventory should be a full stockpile of questions. That’s your ammunition in this process. I think it’s critical to commit yourself fully to questions. I’ve already said it in this blog post and I’ll say it again- the questions lead to answers which leads to information which eventually leads to money in your pocket.

 

Final Thoughts

Without properly crafted questions you’re going nowhere. You’re a dog chasing its tail but you’re never going to catch it.

We reviewed in detail the most powerful questions to ask parents of student-athletes. Make no mistake and let’s be very clear, you need the parents to sign up with your recruiting service. Without them you’ve got nothing.

The general consensus is failure is rampant in this industry because college scouts are close-minded to fundamentals needed to succeed in this business.

Just like a professional athlete who are constantly working behind the scenes developing, the end result is what you see on game day but you never see the invisible work.

To achieve greatness at any level is going to require sacrifice, commitment to excellence, development of your skills, and a strategy to set aside the necessary hours needed.

Some college scouts actually make it up as they go along with no strategy or direction of what they’re doing. It’s all based on a hope and a prayer that the parent will move forward. That really sucks if there’s no strategy whatsoever.

Anyone can spend a dollar on a lottery ticket by picking random numbers that requires no brain power or any real thought whatsoever. It’s just a game of chance and of luck.

It’s the same thought process when it comes to the parents. You’re hoping and praying for a miracle that your lucky number comes up and they sign up with you. Hope is just luck, no strategy behind this mindset.

Finally, there’s money to be made in this business if that’s your goal. Maybe your thought process is to help many kids get recruited, maybe it’s something else but no one works for free and you shouldn’t either.

Forget about those freaks who have those free recruiting services, they have no value and if you believe in that then I would like to sell you my stake in the Brooklyn Bridge. Develop your talents as if you were a professional athlete.

What’s Your Why

What’s Your Why

What’s Your Why

Say Yes To Woods Recruiting

Is it the money? Because that’s going to get spent and gone fast. Is it your passion? That will last a lifetime because you can’t put money on that.

What’s your ‘Why’ for wanting to be a college scout or setting up your own recruiting service?

The one common denominator from the passionate few is about the student-athletes and their desire to go to college but are overlooked and under-recruited by college coaches.

The passionate few want to be involved so deeply in having connections with college coaches.

The tools of the trade, text message, an email, or a phone call are the ammunition the passionate few use daily to help the unfortunate student-athletes get recruited.

We certainly have problems in the industry for those who really don’t have a clue of what they’re why truly is.

Sinister is the approach: talk a good game, act like a pro, pretend you’re a professional but not having a clue while ripping off the sad uneducated parents on the process of recruiting.

What’s your Why? Is it to make money? Steal money? Trick people out of their money because you know you can because the parents are desperate for recruiting help and need an alternative?

What’s your Why? There are those who have a deep and vested interest in the success of student-athletes without compensation. They are motivated by passion and love for the game.

They are motivated by educating the parents to avoid disastrous mistakes that are commonly made.

They are inspired by the success of student-athletes with their dedication to the game and their hardcore passion towards advancement in recruitment and education.

There are the eager men and women who believe they have a new formula, a new idea, a new recruiting service that’s far better than those already in existence.

The wheel has already been invented, but there is somebody right now trying to improve on that idea.

It’s amazing, for as long as I can remember taxi services were the powerful form of transportation and now that’s dying out because somebody came up with a better idea.

So much passion, enthusiasm, drive, and determination.

The tangibles are all positive, the dream is real, and the reality is close. They all feel this way when they first start out on their journey.

A year later, sometimes less, the intangibles have faded like an old broken-down pair of jeans, the enthusiasm is gone, thoughts of what went wrong are a common occurrence among the passionate few who no longer have the desire to stick with it past a year or longer to see results of their dreams and their goals, what they should have written down on paper long ago.

Maybe their Why wasn’t strong enough, the desire wasn’t powerful enough, and the passion not deep enough so they jumped out of the business without a parachute.

With my very own eyes throughout the history of this business, many individuals talked a game of passion, explaining their deep desires and understanding the valuable importance of the recruiting process and why their involvement is needed.

Yet somehow these passionate men and women turn their backs quickly on the process of being a scout like they were being asked for change on the street corner by a homeless person, ready to run. Months ago this was an opportunity of a lifetime now, months later, this lifetime means nothing.

What’s your Why?

The great ones know they’re great because they have goals committed to paper, committed to practice.

The great ones understand the important of being a college scout based on previous athletic experience, coaching experience, goal-oriented, the power of winning, and understanding the power of losing.

The great ones don’t quit when they’re met with failure.

They figure out a way to get better. Their desire is strong and they don’t turn their backs on the process over a small bump in the road or a little bit of adversity.

The great ones, without a shadow of a doubt ,understand the importance of educating themselves and learning the process they’ve committed to properly representing and assisting student-athletes without ego, driven by money or something stupid.

They’re driven by success and passion which is why they are great and why they succeed.

The weak will never catch up.

What’s your Why? My personal experience is hands-on.

My college teammates had no direct path to college, it was junior college for some and no college for others. How could this be?

I was puzzled with confusion because their skill levels were superior to mine but their paths were exactly the same.

Musical chairs of recruiting is a horrible process of jumping from junior college to a lower-level division program in the middle of nowhere back to a junior college, sitting out a year, finally resting on a home.

The path is ridiculous, the past somewhat familiar.

In the recruiting process there will be disaster, there will be struggles, confusion, bad coaches, small towns, no food, no money, no focus on studies or education. That’s the musical chairs of the recruiting.

 

What’s your Why?

  • Is it going to the games?
  • Is it the environment of the athletic experience?
  • Is it building a network with high school coaches?
  • Is it building a network with club coaches?
  • Is it building a commanding presence in your sports community?
  • Is it building relationships with college coaches?
  • Is it running your own combine?
  • Is it developing your own showcase?
  • Is it the videos of student-athletes?
  • Is it the money?
  • Is it building a foundation of success?
  • Is it college placement of student-athletes?
  • Is it a strong price point?
  • Is it an affordable price point?
  • Is it the limelight?
  • Is it ego?
  • Is it star power?
  • Is it recognition?

 

What’s your Why?

The answer may seem simple, it’s not. There are many variables and components associated in developing a recruiting service that many struggle in.

In your neighborhood or backyard the players are there, some of them know where they’re going and some of them don’t.

Many of their parents or spinning around in circles in desperate need of that go-to person they can trust who has the answers to the questions they will always have about the process.

They can’t figure it out without you. What’s your Why?

 

Final Thoughts

The idea behind writing this blog post comes down to what’s your Why?

The process is different from one individual to another. The involvement in recruiting is just not the same for everyone.

I’ve seen it numerous times, the eager-minded wants in but quickly when they see the inside secrets, wants out.

There’s an abundance of student-athletes everywhere you look, oftentimes they’re being under-recruited and this is why many want inclusion.

My personal reflection is I wanted in. My goal was to bring about change and to impact the lives of student-athletes.

Once I got inside and had a seat at the table, I realized it really was a jigsaw puzzle of challenging pieces where the process was often frustrating and exhausting.

My competitive nature kicked in and I realized again the challenges this type of business would bring. I met it head on, never thinking of quitting or giving up.

Large numbers enter the business shocked to realize actual work is required. They learn that effort is needed and a strategy is a must. They quickly eliminate themselves without giving it a second thought. How irresponsible and reckless of them.

You’re turning your back on reality and on student-athletes. Recruiting is not a fake illusion to be taken lightly. The consequences of the process are real. Student-athletes are overlooked and under-recruited, but you decide this is too much of a challenge leaving student-athletes to be hurt.

Continue to ask yourself this question: What Is Your Why?

I’ll Get Back To You

I’ll Get Back To You

I’ll Get Back To You

Say Yes To Woods Recruiting

The parents listen tentatively to your presentation, maybe with some skepticism, maybe not.

You have prepared what you’re going to say in detail.

Throughout the presentation, which has been engaging, informative, flowing, and entertaining it looks as though the parents clearly understand what you’re saying.

They should because you have spent a great amount of time in preparation for this meeting and you’re trying to accomplish something.

The moment of truth arrives. It’s time for that financial commitment. You’ve explained the price, you’ve explained how the process is going to work, and what you’re going to do for them for the money they’ll spend.

Out of nowhere the parent strikes back with these words, “ I’ll get back to you.”

Wow, is your first thought about what the parents have just said to you.

Your inexperience in this process has thrown you unexpectedly off course and pushed you in a different direction and a different mindset than what you started out with.

You’re nervous with anxiety and frustrated with anger. Your total belief that your presentation was on point, flawless, creative, informative, thought-provoking, all the positive intangibles enough so that you knew a parent would move forward without any hesitation.

Not trying to sound pushy or aggressive, but your inexperience is taking over and you will say things like this.  

(Scout) So, I will call you back in about 7 to 10 days. Will that work for you? Of course the parents are going to agree.

You will also say something like this, “Mr. Parent, I will also send you additional information.”

Your inexperience in this situation is killing you. The parents are pushing you around like a rubber beach ball and throwing sand in your face and you’re sitting back letting them do it.

From my vast experience of working in this process and dealing with parents like I have for so many years, the parents will not call you back.

I fell into this trap as well believing that in 5 to 7 days, maybe 10, I would get a return call from the parents saying that they’re ready to make their decision to move forward. That call never came.

I became angry at the parents, pissed off, and frustrated.

The brush-off was insulting.  Why were they treating me so bad? Lying to me so easily like it meant nothing to them to do it?

Here’s the solution to what you should say.

“Mr. Parent, usually when I hear someone say they’ll get back to me I never hear from them again, so let’s just get right to the point.

What would it take for you and I to get this process going today?”

(At this critical juncture the parent will, more than likely, tell you their concerns. They may go point-by-point describing in detail their exact concerns, issues, frustrations, and anxieties about moving forward in the recruiting process.)

(Another point of view regarding the parents wanting to delay this process.)

“Mr. Parent, I’ve been doing this for a long time and when someone says they’ll ‘get back to me’, I never hear from them again. You’re trying to tell me that you just don’t want to sign up and you’re being very polite about it.

What exactly is going on here?

  • Is it the price?
  • Is it the college list?
  • Is it the athletic profile?
  • Is it our website?
  • Is it me?”

(Key critical point:  The parent has hesitations about moving forward. Your job is to ask them“Is it” questions. Your most important goal is to hit on every aspect of your offerings to the parents until you hit on the key point that triggers the parent’s emotions. You’re looking for a reason why they can’t move forward so you can address that issue, then drop your closing  question on them.)

Have at the ready additional questions.

Remember, the parents have hesitations about the process due in large part to their lack of understanding about recruiting.

Unlike day-to-day activities that are easy to comprehend, recruiting has a level of confusion and uneasiness.

It’s easy for the parent, on their way to work, to go through the McDonald’s drive-thru and order an Egg McMuffin and coffee. That takes very little effort and brain power.

The recruiting process is something different altogether. You cannot comprehend the information and absorb it in a matter of moments because it’s not that easy to figure out.

Simplicity of ordering through a drive-thru window requires no effort whatsoever.

Additional Questions

What is it that you don’t like about our process?

What part of the process are you struggling with?

Are there areas of concern?

Is there something you’re not sure about?

(Listen tentatively where your focus is on the parent’s response to your questions of their concerns. Big or small, their concerns are legitimate. Your opinion about their concerns privately doesn’t matter, leave it alone.  Patiently listened to gather your thoughts and be prepared to respond individually to their concerns.)

Don’t just make it up, be prepared to offer well-thought-out solutions to the parents based on your expert analysis of the issues or concerns they’re having about your offering.

You are in a position of great knowledge and expertise. You have educated yourself thoroughly on the recruiting process. You and only you can solve their issues and concerns.

Your introduction to the parent is always at an uneasy crossroads because recruiting is full of confusion, half-truths, misleading information, trickery, and lies associated in the process along with a high level of anxiety, anger, and nervousness already going into the process by the time of your first encounter with the parent.

Lack of understanding and preparedness generally runs college scouts out of the business. Believing their only job is identifying talent and relationship-building in the high school sports community is just not enough.

The deep, thought-provoking conversations about recruiting is a major component of being a scout. Those weak individuals who cannot handle or adjust their mindset to focus on the conversation that must happen in order to gain financial success lose every time.

The mindset of the parent unfortunately is littered with confusion about the recruiting process. Rarely will you find a parent who’s up-to-date on all aspects of the process.

For the most part, your role is educator and facilitator of information is easy to decipher and understand as though they were connected dots on a piece of paper.

Sadly in this process of mayhem, confusion, anger, and frustration on behalf of the parents, they will lie, they will stretch the truth over the phone and in your face so get used to it and embrace it because it’s coming like an avalanche.

You can’t stop it no matter what the situation. Hit it head-on, face the notion and anticipate the obstruction. It’s all in the game.

Master One Closing Strategy

The Great Baseball Hall of Fame pitcher Mariano Rivera of the New York Yankees had one pitch.

All college scouts need to perfect one closing strategy to fit all possible objections.

Understand that you do not want to be memorizing multiple and different closing strategies, it would be too confusing and challenging to focus on all of those various closing strategies.

It’s not necessary. In this scenario, one strategy fits all.

Noncommittal to the process of being a college scout.

Fully understanding the role and the responsibility of your craft is one of the top reasons scouts quit the business without giving it a second thought.

The refusal to study, practice, and develop is because of laziness and having one foot in, one foot out. Not totally being committed is a problem. It’s failure.

You may be thinking ,so what who cares, but in the overall scheme of things it is actually hurting the student-athletes because you’re not there to represent them.

Final Thoughts

This blog post covered how to handle objections, the push-back from parents of student-athletes.

I want to be clear: you will be bombarded head-on with a multitude of constant objections, frustration, anger, bewilderment, puzzlement, and a certain level of confusion all while you’re shaking your head not understanding what has just happened.

This is the world of college scouts, the true professionals.

You must develop one go-to strategy to deal with the multitude of objections you, no doubt, will be hit with in every encounter with parents.

The inexperienced and weak in confidence will not be able to handle the constant barrage of objections. They’re going to have to be prepared.

I am telling you the truth.

Understand student-athletes exist everywhere.

They are overlooked, unrecognized, and passed over in the recruiting process and those numbers are growing.

Student-athletes are in desperate need of recruiting assistance.  

The disservice in your non-committal effort towards developing fully as a college scout will undoubtedly hurt a vast number student-athletes missing out on the opportunity for college athletics and education.

The student-athletes will be hurt, devastated and some lives ruined and directly related to college recruiting failure.

Buying a ticket to a high school game is no big deal, anyone can do that. Not everyone has the courage or the skill to sit down face-to-face or over the phone with parents to have that critical conversation about recruiting.

With the critical nature of recruiting scouts, just like professional athletes, devote a serious amount of time and effort towards development.

The professional athlete is working tremendously hard behind the scenes to develop.

The scout must take the same approach.

You need to dedicate at least two hours per night in the development of your skills, talents, goals, confidence, strategies, presentation skills, questioning skills, and objections all in effort to properly assist and represent student-athletes from your local high school community.

Dustin McSorley

Dustin McSorley: Height 6’, Weight 160 lbs.

High School: Freedom, Freedom, WI.

Class: 2021  GPA 3.68

Recruiting Intangibles:

  • Coachable

  • He’s a student of the game

  • Loves football

  • Has attended many camps and showcases

  • Outstanding student with 3.69 GPA

This young man is a student of the game. He’s constantly studying the game and looking for ways to get better.

His dream has always been to play college sports at the highest level. We believe he has the talent and the physical athletic ability to compete at the college level.

If this young man was to get into a program and receive outstanding coaching, we believe his athletic ability would greatly improve.

Because of his willingness to accept coaching and the work he puts in year-round, we believe strongly that he has the potential to start as a college freshman.

Having the opportunity to meet Dustin, your coaching staff will be very impressed with this young man.

Dustin is very goal-oriented and we believe your coaching staff should take a serious look at Dustin McSorley.

Dustin has the skills to change an entire game with his athletic ability, his incredible work ethic, and his passion to succeed.

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