Pitch Versus Presentation
It’s all about the words you use and the terminology; a philosophy you should follow.
I’m talking about good/bad habits.
I don’t like to think of college scouts as salesmen and women.
I would prefer they be called College Scouts.
In the world of salesmen and women, they use the word pitch. They’re pitching to people.
What is your pitch?
In my opinion, it’s a negative terminology. It suggests you’re trying to sell something to someone who doesn’t really want it.
This is not exactly my idea of a college scout, in my estimation.
You’re not pitching to parents.
You’re delivering a well-thought-out presentation, offering solutions, suggestions on their struggles in the recruiting process.
Forever and a day there are images of salesmen and women portrayed on TV programs and in movies. This is not the proper example of a college scout.
The images you see of salesmen and women portrayed is a poor example and not the image you want to portray as a college scout.
These snake oil salesmen are trying to sell you a bunch of crap that nobody asked for and nobody wants. That’s not you.
I want you to think more of the presentation. You want to sound like a human being talking to another human being.
You’re not dominating the conversation with a bunch of technical nonsense, mumbo-jumbo that no one understands and would become increasingly frustrated and irritated with the more you talk.
Nobody wants to be sold to. We roll our eyes in aggravation trying to look in the opposite direction.
Our body language is leaning the opposite direction and we just want to walk away.
We hold our breath hoping they’ll leave us alone.
And all the while, our natural response is to say no thank you, I’m not interested!
If you take the approach of a sales professional you will lose!
I want you to take the approach of being a college scout.
That’s your role, your responsibility, and it is your duty.
Do not think of this as a sales position.
The parents and student-athletes look to you for guidance.
Please don’t ever come off sounding like a jerk or like someone who’s trying to rip them off.
I’d like to know what you think of this topic. Please leave me a comment in the comment section below. Your comments are the oxygen we need to grow!