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Motivate Parents To Buy!

They’re not Googling your name.

Your name is not on the tip of their tongues.

You’re irrelevant from their viewpoint and insignificant.

They ignore your conversation on social media with nothing more than a casual glance.

No acknowledgement or recognition of your existence.

This is how parents feel about your recruiting service and that’s just the way it is.

When you meet in public at a game, exposure event, camp, tournament or whatever it may be, the parents are cautious because they understand you’re there for their money.

They put up their guard of protection and their defense mechanism automatically to tune you out because they know what you’re after.

Reluctant parents have heard all the stories about recruiting services.

They’ve heard how bad they are and how they only want money to provide little or next to nothing in return.

The negativity on social media about recruiting services is an avalanche of hate that cannot be stopped. 

Here’s the thing: Parents will listen, to a certain degree, but you really don’t have much time to get your point across.

From the onset parents will probably not tell you “no” or become quickly disinterested in your recruiting service.  

They want to examine every possible recruiting option, they don’t want to kill it for their sons and daughters. 

They will leave no stone unturned because of the delicate nature of recruiting and how time-sensitive it truly is.

The solution.

Stop talking so much about your recruiting service and start asking questions that gets directly to the point because the clock is ticking and time is running out.

Your first, second, or maybe third question to the parents has to get them motivated to talk to.

You must create engagement and excitement.

Fill it with enthusiasm in the response to your questions or you’re going to lose.

The parents will tune you out or become disinterested, hoping you will disappear. 

You’re leading the parents down a path littered with gold towards an unbelievable surprise at the end.

The best way to do this is to ask powerful questions. If the parents do not believe you care they’re not going to care about you.

  • Ask 15 to 20 questions.
  • Have follow-up questions.
  • Be enthusiastic.
  • Motivate them to buy. 

I’d like to know what you think of this topic. Please leave me a comment in the comment section below. Your comments are the oxygen we need to grow! 


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