Your ego is crushed, your pride is destroyed, the parent told you over and over again they’re not interested or maybe they said no thank you. 

It could be something as simple as “Don’t call us, we’ll call you if we’re interested.” Whatever they’re saying, it’s an objection.

The easiest thing for a parent to do to you is to try and make you go away, but you cannot accept that approach.

Handling objections is about developing a strategy, sharpening your skills.

You’re trying to change the parent’s mind to your way of thinking.

You’re in business to sign them up. You want victories not losses or you will be out of business very soon.

I’m a teacher of the college recruiting process. 

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