Recruiting Services: Your Low Prices Are Killing You
We Need More College Scouts
Your low prices are directly related to lack of confidence, which is directly related to appealing directly to cheap people, broke people, desperate people, and those who are looking to get over and who are totally disrespectful to you.
I used to be one of those cheap recruiting services.
My thought process was charging parents $500 because I believed they would eagerly and consistently sign up, overwhelming me with business and I would become a huge success.
I was completely wrong.
The parents didn’t sign up with me in huge numbers every month even though the numbers were good.
Skepticism rolled around in the back of the minds of parents questioning my fee over other companies who were charging $2,000 to $3,000 and even more.
Low fees? You can’t grow your business because you’re not generating enough income to develop your business.
Let’s be clear, you’re going to work with an individual student-athlete one-on-one for 12 to 18 months. That’s a long time for a small amount of money.
You’re intimidated, scared, and lacking in confidence about your fee. Not raising the fee is also directly related to lack of training and fundamentals about the business.
You’re struggling with words to say, you’re unable to understand the presentation process, you don’t know how to close, you’re weak in follow-up skills, so you’re charging extremely low fees to offset your weakness as a College Scout hoping the parents will make a snap decision.
Begin to raise your prices. Get that price up. Be respected. Deal with parents who respect what you do and begin to earn a strong enough income to turn this into a career.
I really would like to know what you think of this topic. Leave a comment in the Comment section below. Your comments are the oxygen I need to grow.