College coaches are always recruiting and are always trying to figure out ways to reach as many student athletes as possible. One of the most effective ways is by direct mail to a student athlete’s high school. It is easier for a college program to reach hundreds of student athletes by direct mail.
For example, the student athlete will get a letter from Ohio State or Michigan State and the student athlete is extremely excited and happy because major college programs are writing to them.
The student athletes believe that they are being recruited by these major college programs and want to tell their families, their teammates and their friends about the letters they’ve received. But what happens when the next three or four letters are from Bluefield State, Virginia State, Middle State or a lesser known college program?
What generally happens in some situations is those student athletes become less interested in these lesser known college programs because they’re not a big-name college or university and those high school players will either push those letters to the side or throw them away.
In my opinion, it is a mistake for any student athlete to turn their backs on any recruiting opportunities. You have no way of knowing, as a student athlete, where the college scholarship opportunities will come from.
Opportunities may only come around once!
- A letter from a college program is the beginning of the recruiting process and should not be taken lightly.
- Recruiting opportunities are rare, meaning that a college coach is not going to chase after and uninterested student athlete forever.
A high school player, with their parent’s assistance, should respond to every single letter they receive from a college program.
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